Modern viewers often define Route 66 novelties and curios as kitschfrivolous
works of art having broad popular appeal.
While the term has precise art historical meanings,
kitsch connotes artistic inferiority, poor taste, substandard craftsmanship, and a complete
lack of sophistication.
On the other hand, campthe idea that something is so bad that it's goodalso applies
to Route 66 popular culture. In the 1960s the concept of camp explained how modern artists
like Andy Warhol could elevate mundane cans of tomato soup into Pop Art.
Native artists also created art. These finely-crafted worksincluding Navajo weavings,
Pueblo ceramics, and easel paintingswere sold along side popular mementos in tourist outlets.
|